You don't have to resort to sleazy sales tricks to get more customers and make more money.
It's frustrating: You speak from the heart about how much you can help. You work hard. You feel like you're putting good out into the world, right?
So why does it feel so hard to grow your business?
Why does selling feel so...uncomfortable?
Do any of these feel familiar?
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You suffer from Imposter Syndrome. So you drastically undercharge for your services - or worse, you give them away for free.​
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You're afraid of sounding braggy or arrogant. So you don't tell people you're good at what you do and that you can help them.​
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You feel guilty and maybe even a little sleazy. You want to help - you have so much empathy for people. But you don't want to seem like you're taking advantage of them.​
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You're an introvert: You're uncomfortable putting yourself "out there" and promoting yourself. You get anxious just thinking about being pushy or sales-y to be successful because that's just not you.​
You shouldn't be struggling to reach people so that you can make an impact.
Don't want to be "sales-y"?
Rule #1:
Be the most you you can be.
"Sales-y" talk sounds scripted. Rehearsed. It doesn't sound the way normal human beings talk.
The fix? Be. You.
Use super-clear, authentic-to-you messaging about who you are and how you help people. To connect with the people you want to reach -- with e-mails, website copy, product launches, videos and more -- be so uniquely you that you get the attention you deserve, you grow your community, and you put more money in the bank.
I mean, isn't that why you started your business in the first place?
What happens when you communicate authentically?
01
You stop "selling" -- & make more sales (yay!)
People will feel connected to you when you stop sounding like a memorized sales script and start sounding like a human being, just having a conversation. And great news: you already know how to do that.
02
You're more confident
Because you're clear about who you are and why people need you, you'll walk into that next networking event or client meeting with just a little more rock star in your DNA.
Stop discounting your prices! Yes, you can charge what you're worth -- you'll still be a good person.
03
You start charging what you're worth
04
You take a BIG item off your "To Do" list
Let your marketing do the heavy-lifting. You go do the work you love.
05
You get more freedom & control in your life
The ultimate benefit of having the successful business of your dreams!
Here's How Easy It Is:
Clarify Your Messaging in Your Unique Voice
Get clear about who you help and how you help them -- and say it in your own authentic, human way.
Attract Customers Who Want What You Sell
Get copy and content that resonates with your people and brings them to you: E-mails, lead magnets, website copy, videos.
Grow your e-mail list, your community and your followers.
Watch
Your Business Grow
Create fans who fall in love with who you are and what you do: Fans who want to buy from you!
Here's How I Help Your Business
Words matter. They make people feel.
​Words can inspire people to take action. Why do we revere Martin Luther King, Jr.'s "I have a Dream" speech? Because people respond when you use the right words.
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Stop writing randomly, hoping people will respond.
Here are some of the places I'll use the right words for you:
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Lead magnets
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Website copy
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E-mail sequences
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Podcast show notes
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Launches
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Sales pages
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Landing pages
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Video scripts
If you want this year to be better than last year...
If you're tired of DIY-ing your marketing & want better results...
It's time to try something different.
“The emails are great! I'm laughing, as I am like 'How did you say what I tried to say so well?'!!!
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Loretta O.
The Missing Link Coach
Pearl River, NY