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E-Mail Welcome Sequence

PROJECT

This women's health coach serves clients in-person. She wanted to move away from her time-consuming one-on-one practice and offer digital courses.

CHALLENGE

To transform into a digital-first business, this coach needed a strategy, in addition to new digital marketing materials. I consulted with her on creating a process for growing her e-mail list so she can grow her business. 

SOLUTION

I worked with the client to create the foundation for her list-building:

  • Created a lead magnet to be downloaded from the website, to capture e-mail addresses

  • Wrote a 3-e-mail welcome sequence, triggered by the download opt-in.  The sequence: welcomes them to the community, tells more about the coach's story and mission to help, and invites the visitor to follow on social media

  • Consulted about and wrote website copy

  • Named her courses in an irresistible way

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